Once predicted that "Black Friday and Cyber Monday sales will be bigger than ever this year." So how do you prepare your website for the shopping event of the season, when Black Friday is only a few weeks away? These 11 tips will help you prepare. Black Friday Discount Half Price Promotion Concept 1. Prioritize mobile friendliness Smartphone users are driving online sales and digital retailers saw a 65% increase in mobile purchases in 2015 compared to 2014. According to Digital Ecommerce, mobile sales accounted for 36% and 26% of all online sales, respectively, the Black Friday and Cyber Monday.
Advertising Continue reading below Not all of these purchases are made from the comfort of home either. According to image masking service Google's 2016 Trends Report, in-store mobile searches have increased by more than 30% and 43% of mobile e-commerce purchases are made by customers looking for these products in-store. shop. If you want to keep up with this holiday season, be sure to offer your customers a great mobile experience and a seamless (preferably one-click) checkout process. Avoid SEO traps that slow down site speed to crawl, such as automatic carousels.
Create gift guides and videos Another interesting tidbit from Google's 2016 Trends Report is that 70% of consumers start shopping not knowing what they're going to buy . Curated gift guides are a great way to reach those undecided shoppers - and if your guide is on YouTube, even better! Google says 68% of smartphone shoppers turn to YouTube when wondering what to buy. 3. Push holiday content Make sure your customers know about your holiday sales with your ad content, email campaigns, blog posts, and dedicated landing pages.